We source our ideas from the emotional value customers expect from an automobile and strive not just to fulfill them, but to go an extra mile.”
– Shiro Nakamura, Senior Vice President and Chief Creative Officer, Nissan Motor Co., Ltd.
NISSAN CONCEPT 2020 VISION GRAN TURISMO
From virtual to reality and back again. Answering a call from the makers of Gran Turismo 6, Nissan’s young designers created a dream car to celebrate the game’s 15th anniversary. The virtual supercar made its debut as a physical concept at the Goodwood Festival of Speed last summer. But the first lucky ones to actually “drive” it? GT6 gamers, of course. So will a production version actually drive up the Goodwood hill in 2020? That remains to be seen…
The IDx Freeflow combines fashion and function in a design brimming with originality. The 4-passenger cabin is meant to feel like a living room designed around sharing with others.
The IDx NISMO’s co-creation dialogue took the distilled heritage of Nissan’s basic box-shaped racing vehicles of the past and married it with various intriguing new details. This resulted in a car that appears to be timeless while moored in a place all of its own.